About Us
Originally established as de Groots Media by Maureen de Groot in 1966, Best Gift Group is Australia’s longest established hospitality experience, marketing and gift card company.
We have remained at the forefront of change in hospitality and marketing since our inception, having started as a premium travel operator in 1966 before managing the Top 10 hotel magazine in the 1990’s then establishing Australia’s first restaurant listing websites early 2000’s.
In 2004 we released one of the first dining gift certificates for the Australian market and we remain a market leader in multi-vendor gift distribution programmes.
In 2013 we launched our Best Wellness program followed by Best Pets in 2020.
In 2021 we launched a new Best Restaurants site with over 8,000 restaurant listings across Australia.
In 2022 Best Gift Group acquired de Groots Media to further expand its growing hospitality focus into New Zealand and Singapore. Best Gift Group currently trades in both Australia and New Zealand.
Our evolution since 1966
We started as Piccadilly Travel one of Sydney's leading outbound tourism operators.
Magazine Top 10. The group acquired magazine publisher in 1996 catering to the hotel tourism market in Sydney and Melbourne
In 2000 we launched the first restaurant site to promote restaurants in Sydney and Melbourne
Best Restaurant Gift certificate was launched 2004 to bring a new dinning gift experience to Sydney
Best Gift cards was launched in 2010 starting with its Best Restaurants card
In 2019 the Group launched its first digital card to reduce its plastic waste.
Best Gift Group acquires deGroots Media
Best Restaurants NZ launches April 2024
Vision Statement
“Being “BEST” across all our offerings in content, product and service.”
Our philosophy
We believe that customer services is at the forefront of everything we do, and that Best stands for Building Excellence in Service and Trust. We provide ongoing vendor training on card redemption through our online redemption app and through our region-based vendor managers. Our Australian based customer support centre is there to ensure both our vendors and card holders have the support they need.
Our Goal
Our goal is to be the premier luxury experiential brand in the gifting and loyalty market, providing our customers with memories and experiences from a gift card brand they can rely on.
